Heart 4 Animals

Dear Reader,

More animals are horribly abused and painfully killed on factory farms and in slaughterhouses than anywhere else on the planet. You can help us end this abuse by supporting PETA’s End Factory Farming Challenge.

* Tiny chicks have their sensitive beaks cut off with a burning-hot blade, and millions of chickens—fully aware of what is happening to them—are scalded to death in defeathering tanks every year.

* Mother pigs are forcibly impregnated and confined to filthy, metal crates so small and hard that they can’t even turn around or lie down comfortably. Piglets often have their teeth, tails, and testicles cut off—without any painkillers.

* Cows endure castration, branding, and dehorning—all without any pain relief, and many end up being skinned alive or having their hooves cut off when they are still conscious.

These animals feel pain, panic, and despair just as we do, yet they are treated without an ounce of compassion.

But you can help change that by donating online today to our End Factory Farming Challenge.

Act today, and your gift will go twice as far because it will be matched dollar-for-dollar up to $30,000 by a small group of extremely caring and dedicated PETA members. So please act now.

Thanks to PETA’s hard-hitting campaigns and our relentless pressure, many of the biggest companies involved in animal agriculture have enacted important animal welfare reforms that improve awful conditions for cows, pigs, chickens, and other farmed animals who are raised and killed for the grocery and restaurant industries.

We are working hard to get these reforms implemented industrywide.

PETA is fundamentally changing how these companies operate by:

• Conducting risky undercover investigations to document abuse and getting corporations prosecuted under cruelty-to-animals laws
  
• Using shareholder resolutions, tough negotiations, consumer boycotts, and public protests to pressure companies to change
• Educating the public about the suffering that animals raised for food endure and the lifesaving virtues of a cruelty-free vegan diet—for animals and for ourselves

No other organization is working on so many fronts to save farmed animals. And PETA’s efforts are making a huge difference.

Smithfield Foods—the world’s largest pork producer—announced last year that it would begin phasing out cruel gestation crates on all its company-owned farms.

And this February, following several years of negotiations with PETA, Safeway—a Fortune 500 company—adopted new animal welfare standards that far exceed what the company did in 2002 after PETA’s successful Shameway campaign.

For the first time ever, the momentum for change is on our side. Can I please count on your support during this important challenge to help us end the abuse of animals on factory farms today?

Kind regards,


Ingrid E. Newkirk
President

P.S. For animals bred, confined, and killed on factory farms, there is no stronger or more effective advocate than PETA. But it all begins with you. Your tax-deductible online donation today to our End Factory Farming Challenge will be matched dollar-for-dollar to help end the abuse of animals suffering on factory farms.